The Galician company, Osmos, Sistemas Eléctricos, has updated its corporate identity and presents itself clearly and decisively as a strong company that has committed to the outsourcing of its services. It handles projects throughout Europe and Africa and has increased its workforce by more than 12% with highly qualified technical personnel; all of this is conveyed to us through the update of its corporate identity.
The brand is now visible and legible, regardless of the medium. Through the O and the M, with rounded shapes (progress, flexibility, friendliness) and bold lines (strength, consolidation, security), a recognizable framework has been created for any distance and size. The corporate colors are modern and visual, and there is a clear concept of decisiveness; the vault-shaped ‘m’ is immovable, strong, and consistent, which I personally love.
The typeface is clean and legible at any size; it is great if I think about my next sublime smart watch.